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European Media Executive Leadership Program
@ etma
2011 Agenda
Strasbourg, France
June 17 – 22, 2012
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Arrival Day
June 17
Sunday
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Day 1
June 18
Monday |
Day 2
June 19
Tuesday |
Day 3
June 20
Wednesday |
Day 4
June 21
Thursday |
Day 5
June 22
Friday |
| 8:30am |
8:30am |
8:30am |
8:30am |
8:30am |
8:30am |
Faculty
DM = Doug
Macnamara
PF = Pat Ferns
PP = Paul Pauwels
JK = Jon Kingsbury
Executives In Residence:
BB= Bart Bogaert MvD= Marieke van
der Donk
JH = Jacquie Hughes
FH = Florian Hager
ZV = Zoltan Vardy
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Personal Leadership Style
Leadership/
Management/
Entrepreneur
[PF]
Values & Ethics
[DM]
Thinking Styles
[DM] |
Strategic Leadership
Strategic and Network Thinking
•Strategic Planning
•Scenario Planning for the TV industry
• Strategic Leadership Systems Model
[DM, PF, XX, YY, ZZ] |
Application Practice
Strategic Leadership Simulation Exercise
EcoSim
[DM, PF, PP] |
Human Resources & Innovation
Org. Change
& Innovation
[DM]
•Fostering Innovation & KM in the Media biz/ industry
[DM, ZV & JK]
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Live Case Presentations
Team Case Presentations to Guest EIR Panel
[PP, ZV, JK, PF & DM]
Debrief of Case Study Exercise
[DM]
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12:30 – 1:45pm
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Lunch
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Lunch
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Lunch
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Lunch
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Lunch
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Arrival at Kyriad Hotel, Sciltigheim, (Strasbourg) France
3:00pm Program Start, Welcome & Introductions
[PF & PP]
Leadership Capabilities – Four Frames for
Executive Leadership
[DM]
Mixer/Learning Partner Selection [PF]
Leadership @ Internet Speed
[DM]
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Personal Leadership Styles
[DM]
Developing Your Personal Leadership Brand
[PF]
Leading Change at the Personal Level
[DM & TBC] |
Discussion on applying Strategic Leadership concepts in the TV world
[PF, MvD, JH]
Market Positioning & Branding
[DM]
•What is 'Value
•Leveraging Unique Knowledge Recipes
•Avoid getting 'lost' in the multi-channel universe
Balanced Scorecard - Building Accountability into your organization
[DM]
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EcoSim
Cont'd
Simulation
Debrief
3:30 – Group Activity in Strasbourg
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Assessing Innovation
Processes
[DM, ZV]
Leading Innovation in large orgs
[ZV]
TV & Media Technology Trends/Issues
[JK]
Live Case Study Work
[DM, PF, EIR]
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Program Review
[DM & PF]
Planning for Implementation of new learning back home
Closure & Adjournment
[ 3:00pm]
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| 6:00 pm Reception |
6:00 Dinner |
6:00 Dinner |
5:30 Dinner Out |
6:30 Dinner |
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The Changing World of TV & Related Media
[DM, BB, MvD, JH, FH]
8:00 pm Dinner
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Building Sustainable Business Strategy:
Public vs Private
[PF, BB, MvD, JH]
Live Case Study
[PF & DM + EIR]
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Evening Live
Case Study
[PF & DM]
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Evening Live
Case Study
[PF, DM & JK]
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Evening Live Case Study
[PF & DM]
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Participant Costs:
The cost of attending the course as a participant is 5.500,00
€ + applicable taxes (this includes meals, snack breaks
and accommodation. The fee also includes all tuition, pre-course/on-course
materials, and Personal Learning Advisor support. Applicable taxes
extra.).
In addition, you will be responsible for your own travel to and
from the program in Strasbourg.
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